Nice is simply an executive / luxury coaches meant for upper middle class passengers including senior working executives and business travelers. Nice was one of the firsts in the country to introduce "executive coaches" with full on-board services hosted by a steward/stewardess throughout the journey.
Nice operates two sub-brands with "Nice++" as a leading flagship out of a fleet of 50 buses. "Nice++" is the first executive coach in the country with individual LCD screen for its passengers to watch a selection of pre-programmed digital movies of their choices. Nice executive coaches are also the first and only kind in the country with its service pantry located at the front of the coach to give its passengers an "airline" feel, at the same time isolate its passengers from undesirable frontal traffic noises and view.
Nice is the largest operator in the country providing luxury/executive coach services and is supported by more than 20,000 loyal members whom are privileged with points that can be exchanged with free tickets, merchandizes or holiday packages.
Newly-installed BlueIce Infotainment System
On January 2013, Nice Executive Coach which is also a member of Konsortium Transnasional Berhad (KTB) became the first public transportation company to unveil the newly-installed BlueIce infotainment system that is brought by the leading bus infotainment solutions provider, known as Bluesignage Sdn Bhd. Running with an Android Froyo 2.2 and high mobile broadband connectivity by the Yes network, the BlueICE will allow passengers to watch more than 30 movies, listen to music, play games and surf the Internet. Passengers will also be able to receive their real-time information such as current location and expected arrival via the equipped GPS tracking feature. A total of 45 Nice Executive Coaches is expected to be installed with the 7in touchscreen console, BlueICE on-board infotainment system by the end of first quarter year 2013.
BlueICE - Malaysia 1st Tablet Infotainment On-Board Nice Executive Coach
Introducing the new NICE IMPERIAL
NICE has now come up with their brand new fleet of NICE Imperial - that was launched during May 2013. Since then, NICE Imperial has been providing daily bus services within Malaysia. One will indeed enjoy NICE Imperial due to its high tech and conducive facilities such meals/beverages being served on board,Tablet Infotainment on-board with WiFi services and its high features of viewing your favorite movies and music along the way.